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As PRWeek's Greg Galant wrote recently:
"Top executives for decades have delegated the essential task of communicating to PR professionals. I don't know if it's the fault of the PR people, the lawyers, or the management, but the voice of many corporations has lost its humanity. Few people respond well to the carefully-crafted and jargon-packed messages they receive from corporations, especially during a time like this when once seemingly stable brands can collapse overnight."
Telling a story in corporate jargon will get companies nowhere these days. But if your tone is earthier, friendlier and more "common" than formal, your outreach efforts will be more well received than not.
Why? Simply put, people want simplicity. They want the truth. And they don't want to sort through all the fluff and stuff PR folks like to dish out.
Some senior management folks may not feel too comfortable with such an informal way of communicating but the reality is stark and clear:
PR babble is disconnected and ineffective.
As Galant writes:
"The human touch is needed again in business to build trust with customers and shareholders."
I, for one, couldn't agree more.
Yes, humans, this means *exactly* what you think (and some dread) it means ... we're talking social networking, participating in forums, building online communities and oh yes ... even tweeting on Twitter!
Are you shying away from these new ways of outreach and communication? You shouldn't. Not only are these activities considered mainstream now but the future will only heighten their usage. Moreover, the reach online tools and activities offer to connect with consumers, brand fans and third-parties is one that could not be realized with old PR approaches and traditional PR mindsets.
Still with me?
For those who are still with me and (a) haven't suffered from severe panic attacks at the sound of the word Twitter and (b) haven't been rolling their eyes and blowing me off when I say old PR is, well, old ... then maybe there's hope for us yet :)
If you are open minded, want a fresh new direction and really are excited about all the possibilities and opportunities a digital, multi-pronged PR approach can take your business, then we may just be a pair!
Wanna retain me?
Need my help with all your digital PR efforts? It's as easy as sending me a quick email @ mayra [@] mayraruiz.com. I welcome your questions, comments and learning more about your digital PR needs.
This web site was developed and designed by Mayra Ruiz-McPherson.
© Ruiz McPherson Communications, Inc. 2009.
All Rights Reserved.
find mayra @ these events
September 10, 2009
Web 2.0 and IMC NCR: A Closer Look at Practical Application (location and details coming soon)
October 13, 2009
Social media marketing presentation for The Independent Computer Consultants Association
Tysons Corner, Virginia
(location and details coming soon)
October 18, 2009
Social media workshop for Create West Virginia
Charleston, West Virginia
Sunday, 1-4 pm
(location and details coming soon)
articles by mayra
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You rock!”
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marketing e-books
Special Report : Digital Marketing Ideas, Tips for Mother's Day 2009
Marketing Budgets for 2009 : Trends, Budgets, Ideas
Marketing: Member Awards & Recognition Programs
Publicity: Anatomy of a Press Release
