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Download digital marketing service details
In May 2009, the Online Marketing Blog posed the following question to over 530 blog readers:
“What 3 digital marketing channels & tactics will you emphasize in 2009?”
Here are the top ten tactics selected:
- Blogging (34%)
- Microblogging (Twitter) (29%)
- Search engine optimization (28%)
- Social network participation (Facebook, LinkedIn) (26%)
- Email marketing (17%)
- Social media monitoring & outreach (17%)
- Pay per click (14%)
- Blogger relations (12%)
- Video marketing (10%)
- Social media advertising (7%)
These results are very interesting. Not only do they show a clear indication that digital marketing these days leans heavily on the social media marketing side of the house but you'll notice that marketing corporate web sites didn't even make it in the top ten tactics.
For the last year or so, digital marketing budgets are growing at the expense of traditional marketing budgets. Why? Because digital marketing efforts tend to be more cost effective and more measurable.
Moreover, online marketing efforts can often reach niche, targeted market segments more nimbly than print and direct mailing typically can.
Learn more about why digital marketing budgets have risen significantly in the past year by reading my marketing budgets e-book.
NOTE: This marketing budget e-book received 4,433 reads, 11 likes and 25 favorites on Scribd. Given the incredibly positive response, I am updating the e-book for 2010.
Lucky for you I've been keeping up with all things e-marketing for the last 12 years. I also have years of working closely with small businesses, non-profits and associations to help them maximize the potential of their marketing eforts online.
Please contact me at mayra@mayraruiz.com and let me know how I can help you launch, manage or support your digital marketing programs today.
This web site was developed and designed by Mayra Ruiz-McPherson.
© Ruiz McPherson Communications, Inc. 2009.
All Rights Reserved.
find mayra @ these events
September 10, 2009
Web 2.0 and IMC NCR: A Closer Look at Practical Application (location and details coming soon)
October 13, 2009
Social media marketing presentation for The Independent Computer Consultants Association
Tysons Corner, Virginia
(location and details coming soon)
October 18, 2009
Social media workshop for Create West Virginia
Charleston, West Virginia
Sunday, 1-4 pm
(location and details coming soon)
articles by mayra
“Hi Mayra, I really love your website.
Hope to connect with you soon.
You rock!”
Social media maven
Tiffany Odutoye
marketing e-books
Special Report : Digital Marketing Ideas, Tips for Mother's Day 2009
Marketing Budgets for 2009 : Trends, Budgets, Ideas
